Web Sites

Posted by ArtConsoli on June 8, 2010 under Marketing, Search Engine Marketing, Uncategorized, Website Marketing | Be the First to Comment

A few days ago I received an e mail from someone I knew who wanted my help; “Art; … to get this business off the ground, I need your help. Please check out the web site and give me your honest feedback. The good, the bad and the ugly, let me know what you think. Is something missing? Anything specific you’d like to see?”

I responded; “Before I look at your site – please tell me the search phrase or phrases to which you planned your site would come up #1 on page #1 in Google.”

She replied: “Well, that’s a question with a complicated answer. For now, since our site is so new, we are targeting long-string search terms as there is less competition for those phrases. Over time, we do want to be a top ranker for phrases including …. “

After thinking about how to help, I sent her the following:

There are two reasons to create a web site:

1. To put information about what you do in the hands of someone who has asked for information or someone you think might be interested in knowing what you do. Think in terms of a direct mail piece or a replacement for a brochure to be handed to someone. This type of web site is best designed by someone skilled in creating advertising material – which I am not.

2. To provide a glimpse of what you do in front of the millions of people who might want to know you exist. People you don’t know and have no idea where they are. These people enter into Google a search word or phrase to see how closely what pops up on page one (first 3 to 5 results) seems to match what they want. They will then click on the ones that they think will best fit and if the message provided is well written they will contact the business. This is the kind of web site I figured out how to do.

The author of the web site (it is a writing genre) must first and foremost very specifically identify the search phrase the web site is trying to match. This technique is called reverse search engine analysis. Once the author has narrowed down the search phrase (s) each must be “searched” and the top 3 – 5 results analyzed to see if they are applicable competition for your product or service. If they are you have found the right phrase then you have to figure out how to make yours appear higher. Those sites become your template. If the top ones aren’t offering what you are, then that search engine is not the right one.

To illustrate enter either business strategist or business tactics in Google or MSN – you will see that my sites come up pretty high, and check to see how many results were provided on each of those search phrases. The other results are my competitors.

Know what you want to accomplish and demand more from your web site developer.

Art Consoli
www.BusinessStrategyArtConsoli.com www.BusinessTacticsArtConsoli.com

Originally posted 2010-04-06 16:41:08. Republished by Blog Post Promoter