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From Small Business To Big Business: Ben & Jerry's Homemade Ice Cream
Entrepreneurs need inspiration. Because building a business is about having a vision and the will to succeed. The businesses in this series of articles have all started small and have since become icons of the business world. In this article we feature Ben & Jerry's Homemade Ice Cream.
Once in awhile a small business comes along that helps to change the way we think and feel about a product. While many small businesses have the potential to do this very few do. Ben & Jerry’s Homemade Ice Cream started as a small business and while growing big managed to change forever how we think about ice cream. In doing so they built a small business to big business success story that anyone could be proud of and should be inspired by.
So how did it all start? If you can believe it Ben & Jerry’s was actually started by a couple of ex-hippie friends Ben Cohen and Jerry Greenfield in Burlington, Vermont. The two friends had recently taken a correspondence course that they paid $5 for on how to make ice cream from Pennsylvania State University. Their first location was opened in a renovated gas station in 1978 with a $12,000 investment.
Once they were ready for business and they opened the doors their particular way of making ice cream took over. Besides using fresh Vermont milk and cream it was the innovative flavors that won the day. Flavors like Cherry Garcia, Chubby Hubby, and Milli Vanilla. It was during 1980 that they started to sell their ice cream in pint sized cartons. They’d managed some initial success in selling to local Vermont restaurants and felt they were ready to expand the business. So they moved into a facility that was large enough to house their packaging operation and went to work.
From that first shop that was opened in a renovated gas station with a few thousand dollars they managed to build their business into a global chain. Eventually they opened over 200 locations and planted themselves in every grocery store while reaching a quarter billion dollars in sales. Finally in 2000 Ben and Jerry sold their business to the food giant Unilever.
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Entrepreneurs need inspiration. Because building a business is about having a vision and the will to succeed. The businesses in this series of articles have all started small and have since become icons of the business world. In this article we feature Ben & Jerry's Homemade Ice Cream.
Once in awhile a small business comes along that helps to change the way we think and feel about a product. While many small businesses have the potential to do this very few do. Ben & Jerry’s Homemade Ice Cream started as a small business and while growing big managed to change forever how we think about ice cream. In doing so they built a small business to big business success story that anyone could be proud of and should be inspired by.
So how did it all start? If you can believe it Ben & Jerry’s was actually started by a couple of ex-hippie friends Ben Cohen and Jerry Greenfield in Burlington, Vermont. The two friends had recently taken a correspondence course that they paid $5 for on how to make ice cream from Pennsylvania State University. Their first location was opened in a renovated gas station in 1978 with a $12,000 investment.
Once they were ready for business and they opened the doors their particular way of making ice cream took over. Besides using fresh Vermont milk and cream it was the innovative flavors that won the day. Flavors like Cherry Garcia, Chubby Hubby, and Milli Vanilla. It was during 1980 that they started to sell their ice cream in pint sized cartons. They’d managed some initial success in selling to local Vermont restaurants and felt they were ready to expand the business. So they moved into a facility that was large enough to house their packaging operation and went to work.
From that first shop that was opened in a renovated gas station with a few thousand dollars they managed to build their business into a global chain. Eventually they opened over 200 locations and planted themselves in every grocery store while reaching a quarter billion dollars in sales. Finally in 2000 Ben and Jerry sold their business to the food giant Unilever.
Next>
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U.S. Chamber of Commerce
SCORE
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Prosper.com Person to Person Lending
Better Business Bureau Online
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Dunn and Bradstreet
Federal Trade Commission
SCORE
Small Business Administration
Internal Revenue Service
Prosper.com Person to Person Lending
Better Business Bureau Online
USA Today Franchise Solutions
USA BizMart Business Broker Directory
Dunn and Bradstreet
Federal Trade Commission
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SmallBusinessDelivered.com Special Feature
From Small Business To Big Business:
Entrepreneurs need inspiration. Because building a business is about having a vision and the will to succeed. The businesses in this series of articles have all started small and have since become icons of the business world. Have you ever thought that your business could one day become an icon too? Pick one to find out more about them.
From Small Business To Big Business:
Entrepreneurs need inspiration. Because building a business is about having a vision and the will to succeed. The businesses in this series of articles have all started small and have since become icons of the business world. Have you ever thought that your business could one day become an icon too? Pick one to find out more about them.
SmallBusinessDelivered.com would like to introduce Cash Miller's Daily Business Blog. In it he discusses the many issues that small businesses everywhere face every day. If you'd like to follow along and maybe get in on the discussion all you have to do is Visit the Blog.