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From Small Business To Big Business: Boston Beer Co. Samuel Adams
Entrepreneurs need inspiration. Because building a business is about having a vision and the will to succeed. The businesses in this series of articles have all started small and have since become icons of the business world. In this article we feature Boston Beer Co. better known as Samuel Adams.
To keep things simple we’ll just refer to the company as Sam Adams which is how they are known to most of the beer drinking public anyway. Sam Adams was founded by Jim Koch back in 1985 in Boston, Massachusetts. He named the beer after the famous American patriot from the Revolutionary War by the same name Samuel Adams who happened to have also been a brewer of beer. You could also say that Jim Koch is famous in many ways also. Most importantly his timing.
You see Jim Koch founded Sam Adams at a very inauspicious time. Sam Adams began operation just as the U.S. Craft Brewery Movement was exploding within the United States. Within ten years of the founding of Sam Adams there were over 600 other craft brewery companies otherwise known as microbreweries operating within the U.S. and Sam Adams was at the front of the movement.
So where did the recipe for Sam Adams Boston Lager originate? The recipe itself was actually developed in 1860 by Louis Koch, Jim Koch’s great-great grandfather. He sold the beer under the name Louis Koch Lager until the prohibition years and then again during the 1950’s. Eventually the recipe was handed down to Jim Koch who then with the help of Joseph Owades the man who is given credit for inventing the light beer reformulated the recipe. When they were done the Boston Lager was born.
By 1989 Sam Adams was selling 63,000 barrels of beer annually with demand rising every year. During the 1980’s they won numerous awards being voted the “Best Beer in American” at the “Great American Beer Festival”. By 2008 what had started as a beer company with one Lager had developed into a beer brewer with 20 different kinds of beer. Over the years they have experimented with a number of seasonal beers and specialty brews.
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From Small Business To Big Business:
Entrepreneurs need inspiration. Because building a business is about having a vision and the will to succeed. The businesses in this series of articles have all started small and have since become icons of the business world. Have you ever thought that your business could one day become an icon too? Pick one to find out more about them.
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