In this episode of ‘Marketing Masters,’ Cash Miller chats with Mark Osborne from ModernRevenueStrategies.com about pioneering guerrilla account-based marketing (ABM) campaigns in the baking industry. Mark discusses the inspiration behind this innovative approach, the internal challenges faced, and specific instances where guerrilla ABM tactics led to unexpected success. They explore which strategies resonated the most with target accounts and share valuable lessons learned from the campaign’s missteps. Tune in for an insightful discussion on guerrilla marketing’s impact in a niche industry and how it can be a game-changer for businesses.
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