Cash Miller on “Marketing Masters” hosts Hannah Burnett from Designer Branding Solutions to discuss the unique challenges faced by independent healthcare providers and functional medicine practitioners in branding and marketing. They delve into strategies for differentiating in a market dominated by larger medical institutions and navigating regulatory guidelines in marketing. Hannah offers insights on maintaining patient trust while marketing services and effectively conveying the holistic nature of functional medicine in concise marketing messages. The episode also covers balancing patient education with service promotion, essential for independent healthcare providers looking to stand out and effectively reach their audience.
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