In this episode, Lucas Schaffer delves deep into the innovative ways modern businesses integrate artificial intelligence into their marketing strategies. From tapping into Google Ads’ serialized data for efficient campaign analysis to...
In this episode, we dive deep into the evolving landscape of advertising in a data-driven world. Chris Matty, the expert behind Versium, shares his insights on first-party data and the challenges brands face in this new era. Whether you’re a...
In this episode, Trevor Emerson delves into franchise marketing strategies. From local customization challenges faced by brands like Subway to the intricacies of SEO and online advertising for multi-location brands. Trevor shares insights on...
On a recent episode of Marketing Masters, e-commerce maven Sandra Stepan dives deep into the world of brand partnerships. With a keen eye for authenticity, Sandra reveals the secret sauce behind successful collaborations. The duo navigates email...
Cash Miller hosts an insightful episode of Marketing Master, joined by Anne Laffin, an experienced fractional CMO. Together, they navigate the world of startup marketing, particularly when resources are limited. They touch on foundational techniques...
Rich Brookes: Unlocking AI in Marketing Cash Miller engages with Rich Brookes in a deep dive into the present-day applications of Artificial Intelligence in marketing and business. Learn from Rich as he demystifies AI, providing accessible and...
Kyle Barry: Strategic Digital Advertising Join Cash Miller in a detailed discussion with Kyle Barry about tailoring digital advertising to align with market recognition and budget. Uncover how distinct strategies can pave the way for maximum impact...
Jason Zotara: Purposeful Advertising Insights Join host Cash Miller as he discusses the essence and impact of purpose-driven advertising with Jason Zotara. Gain unique agency-level perspectives on how marrying purpose with advertising strategies...
Ann Brennan: Embracing AI in Marketing Join Cash Miller and Ann Brennan for a vibrant discussion about the transformative impact of Artificial Intelligence (AI) in the digital marketing landscape. Explore with Ann as she demystifies AI, shedding...
Hillary Glaser: Deciphering the Buyer’s Journey Dive into a rich discussion with Cash Miller and Hillary Glaser about comprehending your audience and decoding the buyer’s journey. As Hillary provides a lens into understanding the nuanced...
Chase Neely: Navigating A/B Testing Realities Join Cash Miller and Chase Neely for a robust conversation about A/B testing, bridging the gap between theoretical understanding and real-world application in campaigns. Gain first-hand insights as Chase...
Erick P Jackson: AI’s Role in Marketing Strategy Dive into an enlightening discussion with Cash Miller and Erick P Jackson as they explore the intersection of Artificial Intelligence (AI) and marketing strategy. In a world where data-driven...