Cash Miller hosts an insightful episode of Marketing Master, joined by Anne Laffin, an experienced fractional CMO. Together, they navigate the world of startup marketing, particularly when resources are limited. They touch on foundational techniques such as blogging and email marketing, as well as delve into advanced strategies including conference attendance and online ads.
With examples from the insurance and truck driving industries, the duo underscores the need to set clear business goals and monitor return on investment. This episode serves as an essential guide for budding entrepreneurs eager to effectively market their startups without overspending.