Cash Miller on “Marketing Masters” welcomes Alexander Onaindia from Distinction Agency to delve into the nuances of influencer marketing. They explore effective strategies for aligning an influencer’s audience with a brand’s target demographic. The discussion also weighs the impact of collaborating with major influencers versus numerous micro-influencers. Alexander provides insights into which social platforms are most effective for influencer marketing and the key metrics, beyond follower count, for vetting influencers. Additionally, they discuss essential tools and technologies for managing and analyzing influencer campaigns. This episode is a must-listen for anyone looking to optimize their influencer marketing strategies.
Connect & Collaborate:
Cash Miller:
Email: cash@titandigital.com
LinkedIn: https://www.linkedin.com/in/cashmiller/
Website: smallbusinessdelivered.com
Alexander Onaindia:
Email: alex@distinctionagency.com
Website: https://www.distinctionagency.com/
