Understanding Brand Value: A Chat with Paul Tomas Parnell

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Join Paul Tomas Parnell as he talks about what makes a brand stand out. Using examples like Walmart, FAO Schwarz, and Louis Vuitton, he explains the difference between just knowing a brand and truly valuing it. Parnell highlights how shopping experiences can shape our view of a brand, showing that it’s not just about the product but also how it’s presented and sold. Dive into this engaging conversation to learn more about the world of brands and why some are more loved than others.

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